Following up this month with candy is a look into functional ingredients. Stevia is still a top growth driver in candy for its sweetener aspects, but also as a functional ingredient. Functional ingredients, from fiber to St, John’s Wort are adding benefits beyond just indulgence. It’s one added way to say “I Love You” when giving the gift of candy! See chart below:
Other trends in candy related “food tribes” are Vegan, Paleo, and Non-GMO seekers. These trends show solid growth with significant dollars to very high growth with less dollars. See chart below:
For related trend information from earlier this year on “Cleaner Candy,” see the SPINS Infographic here: https://www.spins.com/spins-infographic-cleaner-candy/