Cookies with Alternative Sweeteners, SPINS TUS MULO, 52 weeks ending 05/19/2019
It may be July, but planning for the holiday season is underway in the industry. A favorite at the holidays is cookies, however, one consumer trend is cutting the amount of sugars in the diet. Cookies offered with Alternative Sweeteners and/or Paleo Positioned will keep the cheer for consumers, without all the sugar. Conventional Positioned cookies with alternative sweeteners have the most variance dollars at $70.5MM (or 13%). Specialty & Wellness Positioned have the same growth rate but at $7.4MM variance dollars. Meanwhile, Natural Positioned is nearly three times the growth rate (36%) with $4.2MM variance dollars.
Also, the alternative sweetener type in cookies has significance. Stevia blends, by far, is driving the most variance dollars (along with very high growth) while artificial and sugar alcohol sweetener types are in decline.