It’s that time of year again when candy is a focus for many; especially the trick-or-treat crowd later this month. Although SPINS Candy category (Chocolate, Non-Chocolate, & Gums/Mints) variance dollars is by far driven with Conventional products, Specialty & Wellness and Natural positioned items have higher growth levels (as well as significant dollars). See chart below:
With the current awareness of sugar in one’s diet, which can be downright scary, Candy is a prime category for lower sugar options. Looking at the biggest drivers/decliners of Alternative Sweetener Types, Stevia Blends and Stevia alone are driving the most variance dollars. Meanwhile, Natural & Artificial Blends and Other Artificial Sweeteners have the biggest dollars declines. See chart below:
