Natural Product Industry (NPI) Household Cleaners, SPINS TUS MULO, 52 weeks ending 02/24/2019.
It’s that time of year when we think of warmer weather and of course, Spring cleaning! Although most dollars growth for Household Cleaners is from conventional products (Total US MULO), Natural Positioned product’s variance dollars are nearly half the conventional positioned, with much higher growth. See chart below:
Looking at product types of the Natural Positioned Household Cleaners shows mixed performance, with All-Purpose/Multipurpose having the highest variance dollars and growth. Meanwhile, Carpet/Upholstery cleaners have significant declines. See chart below:
For related insights on Household Cleaners, visit SPINS’ Blog post from last year about “Green Cleaning for Spring” here: https://www.spins.com/green-cleaning-for-spring/