With back to school season (either at school or home) snacks are a staple for lunchboxes or throughout the day at “home school.” As expected, Multipack Snacks (4-104 CT) have the highest variance dollars for Conventional Positioned items. Specialty & Wellness Positioned items come next in variance dollars along with the highest growth rate. Meanwhile, Natural Positioned come next with variance dollars and growth. See chart below:
For the subcategories within Multipack Snacks, Variety Packs is driving the most variance dollars with solid growth. Meanwhile, Tortilla & Corn Chips, Vegetable & Other Chips, and Snack Mixes come next with variance dollars (and solid growth). See chart below:
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