It may be a cold winter, but Frozen Food sales are hot! All three of SPINS Positioning Groups had double-digit growth performance with the Conventional Positioning group having the most variance dollars on 21% growth. The Specialty & Wellness and Natural Positioning groups had similar variance dollars with both at 27% growth. See chart below:
All the Frozen Food categories had double-digit growth; with Meat, Poultry, & Seafood, Entrees, and Desserts having 80% of the total variance dollars. Plant Based Meat Alternatives had the highest growth rate. See chart below:
For a related article on Frozen Foods from SPINS, click here: https://www.spins.com/resources-factors-driving-frozen-foods-trends-2020/