Many of us these days may be making our own coffee drinks as we are confined to our homes. For shelf stable and refrigerated coffee, Specialty & Wellness Positioned items are driving the greatest variance dollars. Natural Positioned items follow, while Conventional Positioned items are flat. See chart below:
Shelf Stable Coffee is driving the most variance dollars but with minimal growth, while Refrigerated Coffee is gaining with perky growth. See chart below:
For related SPINS information on Coffee use (as well as other ingredients) click here: https://www.spins.com/fresh-baked-trends-in-alternative-flours/