Online Marketplace Expansion

Business Strategy

• Current marketplace activity review
• Identify key sites to enter / expand / exit
• Key site/product matching
• Affiliate assessment

Product Set-up & Activation

• Update, edit or create new assets for SEO optimization
  • Content development including copy, images, video
  • Digital Product and Asset database management
  • Create promotion templates
  • Create content for blogs / content sites
  • Promotional strategy for promo/coupon sites
  • Regular product, image and data updates
  • Merchandising recommendations for cross-category selling

Sales Optimization

• Advice and development of strategies for sales revenue growth
• Pricing analysis and competitive assessment
• Events and promotions planning
• Marketplace activity plan for positive ROI
  • On-site sponsorships, ads, features
  • Events / special occasion marketing calendar
• Product review monitoring and response management
• Unauthorized seller monitoring and mitigation

Fulfillment

• Logistics strategy
• Warehousing
• Pick/pack/ship
• Fast, reliable national coverage
• Bundling / special packs