Adaptogens Emerge as CBD Alternative

Perhaps you’ve heard or read about the benefits of adaptogens, whether they’re consumed as an extract or as a functional ingredient in food and beverage. But what exactly are adaptogens? Adaptogens are botanical substances that ease physical and mental stress, such as...

SPINS ANALYSIS: VITAMINS & SUPPLEMENTS

The COVID pandemic (as well as Cold and flu season) has increased awareness in consumer’s health, with Vitamins & Supplements being sought.  The Natural Positioning Group has the most variance dollars and growth; followed by the Specialty & Wellness...

MINTEL ANALYSIS: VITAMINS, MINERALS & SUPPLEMENTS

“The vitamins, minerals and supplements market will continue to grow despite the economic downturn, due to strong associations in supporting specific areas of wellness, particularly ones trending in the time of COVID-19. While multivitamins continue to show highest...

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