Jan 13, 2020 | Impact Group News
Thanks to a growing consumer base interested in nutritionally beneficial drinks, functional beverage launches are on the rise. From functional hydration to herbal elixirs, consumers are placing more emphasis on quenching their thirst with purpose. Within the...
Jan 13, 2020 | Impact Group News
Functional water is defined as water containing antioxidants, protein, or other supplements. Mintel’s analysis looked at a variety of “hybrid/fusion drinks,” including functional tea, sparkling juice, functional coffee, etc., and found that functional water is leading...
Jan 13, 2020 | Impact Group News
With the New Year, many people will seek to be healthier and more hydrated. More than just water, Enhanced Waters are one popular drink of choice. Natural Positioned items drove the most variance dollars with solid growth, while Specialty & Wellness...
