MINTEL ANALYSIS: FUNCTIONAL WATER’S STRONG APPEAL

Functional water is defined as water containing antioxidants, protein, or other supplements. Mintel’s analysis looked at a variety of “hybrid/fusion drinks,” including functional tea, sparkling juice, functional coffee, etc., and found that functional water is leading...

SPINS ANALYSIS: Enhanced Waters

With the New Year, many people will seek to be healthier and more hydrated.  More than just water, Enhanced Waters are one popular drink of choice.  Natural Positioned items drove the most variance dollars with solid growth, while Specialty & Wellness...

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