At Impact Group, we understand the importance of relationships at all levels of the customer organization, but more importantly we know that in a data driven world, the right data reinforces the right decision. Our insights tools allow us to properly craft the story that leads to the right decision. Our relationships are our reputation. Impact Group’s relationships with our retail customers have been built through 20 plus years in this business and in always “doing what we say we are going to do”.  However, we never lose sight of who we represent and our purpose on every HQ meeting.

Impact Group is structured to provide expertise across all CPG categories and pride ourselves on our diversified portfolio (Produce/Fresh, Grocery, Dairy, Frozen Foods, Household, Specialty, Multicultural and General Merchandise). We have team leads for each category. To support our HQ team, we have developed a downstream team for each category in each of the markets we service. Our clients will have one main point of contact and one for each of the markets in which Impact Group represents their brands. Our diversification provides for collaboration across categories. Our expertise and capacity provides for access, influence, and leadership.

It’s our job to provide you with best-in-class grocery broker services and we have the team, the tools and the commitment to do just that.


We use our strategic know-how to partner with you, our clients – and your customers – to nurture and grow the symbiotic relationship between brands and retailers. Our strategic alignment with retailers and our embedded resources foster an environment of true partnership. With our sales expertise, your brands and business plans become a reality, and our impeccable implementation gets you the results you need.

Impact Group provides best in class solutions including:

  • Category review
  • Coordinated sales plans
  • Promotional events
  • Sales reporting
  • Comprehensive retailer-specific Marketing Plan
  • Special events/divisional events
  • Procurement/logistic solutions
  • Projections/forecasting
  • Item authorization/sourcing


We help with deduction processing, price changes, new item data entry, item maintenance forms, change forms, tradepoint, and order processing to help further your brand, promote your product and enhance your data and insights.