Carl Pennington
President and Chief Executive Officer

Carl is Focused– in the face of a challenge, Carl finds opportunity for creative leadership and growth. His passion and drive are two qualities that have allowed him to actively build and grow a very successful company while raising four children and coaching many of their teams alongside work. Simply put, Carl does not quit. He is a true entrepreneur with innovative ideas that create excitement and momentum amongst his team. He surrounds himself with associates that have expertise and interests outside of his own and thrives on the collaboration that results from different approaches to the same goal. Carl makes sure that he knows the faces of the Impact Group organization and takes time to connect with our associates, always encouraging them to put family first. In a fast-paced environment with rapid growth, his genuine and personal management style creates motivation and productivity within our team. Carl is constantly cultivating a forward-thinking workplace culture to lead Impact Group through a future of organic growth and acquisition expansion.

Carl finds great peace surrounded by family and friends while boating on the lake, chilling at the beach and listening to great music in the background. Carl’s inquisitive and energetic personality also leads him to take travelling adventures around the world that include hunting and bungee jumping.

Tom Hicks
Chief Operating Officer

Tom Hicks has always been a part of the community he lives in—his various charity work includes serving as a Pop Warner coach, work for the Hailey Maze Foundation and MS Society. His leadership extends to his former work as a Senior Vice President for Hansen’s Beverage Co, CEO of Dr Sers Family Essentials, Naked Juice President, and in his current role as Impact Group COO.

Tom recently relocated to Boise, Idaho where he enjoys the proximity to the outdoors, luxury of walking to work, and challenge of leading the Impact Group team in a quest for growth.

Matt Buskirk
Executive Vice President Kroger Team

Perhaps it should come as no surprise that someone who has been in the grocery industry as long as Matt Buskirk is a good cook—he has, after all, worked for Kroger, Co. since the age of 16, joining Harlow-HRK as the Senior Vice President (now Executive Vice President) in 2013. He is interested in the role of technology as an enabler in the grocery business and can’t live without family, good music, and last but definitely not least, Ohio State football.

If Matt did not work for Impact Group, he’d be a youth counselor—a natural fit for someone devoted to growing the company, the brands he works with, and most importantly, the younger associates.

Todd Weible
Chief Information Officer

Todd Weible is a (calculated) risk-taker, both in and out of the office. He’s far from careless though—he just loves the excitement that comes from growth opportunities and making difficult decisions with sometimes incomplete information. While he now serves as the Chief Information Officer, Todd’s many roles at Impact show the same adaptability he believes is crucial to working with intergenerational teams within the company. As a former R&D engineer for Hewlett-Packard and driving force behind PinnSights and IRIS, he is a lifelong learner who values authenticity in relationships.

Were it not for Impact Group, Todd would find happiness as an investment banker, lawyer, or professional gambler—three professions he believes embody the idea of making calculated risks that pursue the highest likelihood of a positive outcome.

Sandi Gonzales
Vice President of Marketing

Sandi Gonzales loves the grocery industry so much that she can’t imagine working anywhere else. Her love of hunting and fishing are perhaps a natural extension of the same instincts that drive her passion for grocery—the pursuit of nourishment in all its forms. As the Vice President of Marketing at Impact Group, Sandi works to develop coworkers and clients, something she has continued since her time with Albertsons and Supervalu, which amounts to 17 years. She’s excited to work with clients and associates to ensure we execute effectively within all trade-related shopper card, social media and mega-merchandising events.

Sandi moved back to Idaho in 2016, where she’s happy to be supporting Impact Group in closer proximity to her family.

Jarrod Davis
Vice President of Corporate Development

Jarrod Davis wants to tell you about the finer points of the proper jump shot, but it will probably take 40 minutes. He’s a former all-league basketball player and Academic All–American for Gonzaga University, and the current Vice President of Corporate Development at Impact Group. After graduating from law school, Jarrod spent time working at HP and practiced law. He then spent 7 years as the VP of Corporate Development and Strategy for JELD-WEN, the largest manufacturer of windows and doors in the world. Jarrod also served as the SVP of Corporate Development for Ply Gem Industries, as well as VP of Business Development for Foundation Building Materials. During his career, Jarrod has completed over 120 transactions in 15 countries around the world.

Jeff Russell
Vice President of Client Development

Jeff Russell has an office decorated top to bottom in Orange and Blue, in case you were wondering exactly how serious he is about the Boise State Broncos. He’s serious about Impact Group too—after a sales career with Colgate-Palmolive, Jeff joined the Impact Group team and currently serves as the Vice President of Client Development. He’s been with Impact since 1997 and especially enjoys working with and managing committed salespeople and building relationships with a variety of vendors and brands.

Jeff’s ability to create harmony extends to his life outside the office, where he DJs and opines his passion for politics and political history.

Tim Clare
Vice President of National Clients

Tim Clare wants the Supersonics back in Seattle where they belong, and he’s willing to fight for it. Such steadfast passion and loyalty serve Tim well as the Vice President of National Clients, a team that he’s grown to double its original size. After graduating from Pacific Lutheran University, he founded his DSD distributorship in the NW marketplace. Six years later, Tim joined Ray’s Food Service, eventually joining Impact in 1998, serving in a variety of roles within the organization.

If you want to talk headquarter selling, hunting, fishing, coaching, or Impact Group Tim is your guy. He’s as devoted to the company as he is to his dogs—two 140 pound Great Pyrenees and two four pound Yorkies, an admittedly interesting combination. Tim knows Impact inside and out, and enjoys creating and developing programs, teamwork, and a great sense of humor. He values the entrepreneurial spirit within the company and finds joy in teammates who share his passion for building regional brands into national brands.

Glen Scott
Vice President of Human Resources

Glen Scott could have been an Oscar winner (he once auditioned for a role in a movie), but instead dedicates his time as the Vice President of Human Resources at Impact Group. After many years in transportation and shipping and wireless retail, Glen landed at Impact Group because of his passion for creating an organizational culture that allows individuals to align personal goals and values with an organization in the name of extraordinary outcomes.

When he’s not at work, you may find Glen on his motorcycle, penning the great American novel (hopefully not at the same time) or speaking on organizational performance and workplace learning at Boise State University, where he is an adjunct professor.